Wine & Spirits Wholesalers of America (WSWA) was poised and ready to introduce a new model that put a fresh face on their event for 2023. It was an excellent opportunity to update the annual B2B “buy/sell” event with a new approach, a new design aesthetic and a new brand.
And the timing couldn’t be better:
- A pandemic-induced two-year pause provided the time/opportunity to find solutions that worked well for all stakeholders.
- The addition of virtual technologies provided the opportunity to reduce the number of on-site business meetings, therefore enhancing WSWA’s ability to deliver greater ROI for the supplier community, generating greater loyalty and reducing attrition.
But getting these results meant a bold vision and disciplined execution against that vision… and the Maritz team was up to the task.
